In conjunction with long-time strategic partner Gensler, CBRE threw a mixer called "Raise the Bar" to discuss the future of workplace with the managing partners of prominent D.C. law firms.
In an era of disruptive change, the future of workplace is built upon the premise of staying connected and agile. The ideation behind the branding originated from that premise.
To introduce their symbiotic relationship, the invitation features a vellum overlay that displays the geographic locations of both CBRE and Gensler by their latitude and longitude within a golden representation of the District of Columbia.
The minimalist chic aesthetic and classically elegant color scheme cleanly highlights Gensler and CBRE's strategic partnership towards business and workplace transformation.
Thought leaders like CBRE & Gensler have long evangelized that well-designed workspaces aid in propelling innovation, stimulating collaboration, optimizing productivity and building healthy cultures.
Raise the Bar's event branding helps to introduce and push that agenda forward in chic and understated way.
Children's Charitable Organization
The world’s largest packaged-food company is relocating their headquarters to the east coast. CBRE's winning proposal was to oversee the move management process and provide real estate planning services.
Due to the confidential nature of a corporate move of this magnitude, all branding identifiers were removed from this proposal.
The client's branding includes a color palette as diverse and vibrant as its portfolio of popular food and beverage products.
I utilized a "periodic table of elements" approach towards indicating the various sections within the proposal.
Color is used to reinforce the hierarchy and break up the content.
The clean simplicity of the graphics, ribbon headers and an elegant layout with alternating monochromatic pages aids in punctuating the content and evoking personality in a minimal way.
Small Business Assocation
This proposal was produced for America's leading small business organization who serve to advocate, protect and strengthen small business nationwide.
Since its early history, this small business association continues to champion the rights of small and independent business as their voice in governmental decision-making through political advocacy.
The aesthetic is based on the client's small business playbook, a report of NFIB's efforts and small business advice.
Dominated by bold typography and vibrant color, I captured the spirit of the client with a commanding use of color and impactful diamonds that frame the photography and serve as the backdrop to content pop-outs.
The contrasting use of strong colors ties everything together. To illustrate CBRE's history, I created a simple and infographic timeline of its most notable milestones.
The broken linework, energizing diamonds and prominent use of triangles leads the reader's eye throughout the document.
Created in collaboration with the talented Vogue Wilborn, a fellow designer at CBRE, this proposal reflects high-level, yet accessible clean, modern design.
Storey Park Branding
Storey Park is a mixed-use project with 712,000 square feet of hotel, residential and retail development. I was slated to develop new branding for the project, but the pursuit was discontinued in the early stages.
There were four concepts I based my treatments on: At the Center of Culture & Progress, Geometric Elegance, Modern Sophisticate and Stacking Floors Meet Retail Emphasis. Each concept had 2-3 different logo treatments.
The concept featured here is dubbed "Geometric Elegance" because it mimicks the planes in the modern facade of Storey Park Flats, the multi-family extension of the project.
The concept of "At the Center of Culture and Progress" speaks to Storey Park's location desirability at the heart of the city. From Union Station to Union Market, NOMA is the hip, emerging neighborhood that Storey Park will soon call home.