The Ashleigh Group, an artist and event management company, plans a variety of events, concerts and occasions within the metropolitan D.C. area.
The stylized logo reflects the modern sophisticate personality and energy of the Ashleigh Group's CEO and my sister, Tammi Adair-Philson.
While the core logo is defined by the gold sunburst, a simplified version was created to make brand application more flexible.
I developed an abbreviated emblem for the Ashleigh Group that can be used in tandem with the logo or without it.
An elegant color palette, the brand colors of white, cream, indigo, gold and black play well together.
My thinking was to create a simple website layout that was easy to manage. Due to my sister's limited command of technology, it was necessary to develop a layout that didn't require much tending.
I also wrote the site copy and developed the site structure.
National Geographic Email Design Refresh
National Geographic wanted to refresh and reboot the design of National Geographic Bee and NatGeo LIVE email marketing.
Because the LIVE events and the Bee are geared towards school-age children, National Geographic wanted an kid-friendly aesthetic that departed from primary brand's aesthetic.
pitchLOVE provides mentorship and pitch advice for entrepreneurs and early-stage businesses. I created the identity design for pitchLOVE and the first prototype of the launch page.
I crafted pitchLOVE to evoke the feelings of approachability, boldness, progressive ideals and stability. The heart symbol intersects the letter O in “LOVE” exemplify community and camaraderie.
The color teal means open communication and clarity of thought. It radiates the peace, calm and tranquility of blue and the balance and growth of green with the uplifting energy of yellow.
The idea behind pitchLOVE was to create an digital experience helping everyday entrepreneurs grow their early-stage businesses through crowdsourcing advice and providing mentorship.
pitchLOVE offered a quick, easy way for founders to pitch their business or innovation idea on an online platform that acted as a marketplace for feedback and innovation marketing.
pitchLOVE was created to breed more inclusion within the startup community. Founder Maxime Paul built the app to solve the pressing problem of start-up entrepreneurs who lack the connections to make a viable prototype.