The Ashleigh Group, an artist and event management company, plans a variety of events, concerts and occasions within the metropolitan D.C. area.
The stylized logo reflects the modern sophisticate personality and energy of the Ashleigh Group's CEO and my sister, Tammi Adair-Philson.
While the core logo is defined by the gold sunburst, a simplified version was created to make brand application more flexible.
I developed an abbreviated emblem for the Ashleigh Group that can be used in tandem with the logo or without it.
An elegant color palette, the brand colors of white, cream, indigo, gold and black play well together.
My thinking was to create a simple website layout that was easy to manage. Due to my sister's limited command of technology, it was necessary to develop a layout that didn't require much tending.
I also wrote the site copy and developed the site structure.
The theme for CBRE's 2016 Americas Industrial & Logistics Conference was Evolve. Chosen as lead designer, the keynote presentation featured deep market trend analysis on the effect of e-commerce on the retail and industrial.
The new challenges that retailers and industrial face are forcing them to rethink their strategies and evolve to satisfy customer expectations as mobile shopping increases.
A variety of infographics that I crafted for CBRE Research to be disseminated via email & social touchpoints or to supplement client presentations.
National Geographic wanted to refresh and reboot the design of National Geographic Bee and NatGeo LIVE email marketing.
Because the LIVE events and the Bee are geared towards school-age children, National Geographic wanted an kid-friendly aesthetic that departed from primary brand's aesthetic.
pitchLOVE provides mentorship and pitch advice for entrepreneurs and early-stage businesses. I created the identity design for pitchLOVE and the first prototype of the launch page.
I crafted pitchLOVE to evoke the feelings of approachability, boldness, progressive ideals and stability. The heart symbol intersects the letter O in “LOVE” exemplify community and camaraderie.
The color teal means open communication and clarity of thought. It radiates the peace, calm and tranquility of blue and the balance and growth of green with the uplifting energy of yellow.
The idea behind pitchLOVE was to create an digital experience helping everyday entrepreneurs grow their early-stage businesses through crowdsourcing advice and providing mentorship.
pitchLOVE offered a quick, easy way for founders to pitch their business or innovation idea on an online platform that acted as a marketplace for feedback and innovation marketing.
pitchLOVE was created to breed more inclusion within the startup community. Founder Maxime Paul built the app to solve the pressing problem of start-up entrepreneurs who lack the connections to make a viable prototype.
Minority Think Tank
The 2016 Trump/Clinton election lies at the heart of my thinking behind the "Leadership in the Rhythm of Progress" proposal.
The client, a nonprofit, nonpartisan think tank, supports the black community through education and public policy research.
During times of upheaval, strong leadership is necessary to the enduring health of the black community in sustaining the tide towards black excellence and advancement.
Because progress doesn't move in a straight line, strength of character is bred in turbulent times.
My design mimics that idea through contrasting bold and elegant, yet crooked lines to imbue a visual rhythm.
At first, I wasn't thrilled about their branding. In answer, I elevated it through the use of moody gradients, aspirational imagery depicting the business of Washington from a black perspective and polished graphic elements and charts.
The aesthetic translates well in presentation format, highlighting key strategies as well as making a strong impression on the client.
Presented as part of a real estate capabilities pitch to a minority think tank in the early stages of the impending sale of their existing building and move to a new location.